Angry Birds Analyzed

http://www.mauronewmedia.com/blog/2011/02/why-angry-birds-is-so-successful-a-cognitive-teardown-of-the-user-experience/

The schema formation mentioned in the article is a combination of the semiotic, design and identity principles. The game’s simple design allows the user to understand and master his/her knowledge about the underlying gaming mechanics. This is crucial since it helps to accelerate the interaction between the user and the interface without the presence of obstacles. Once the gaming mechanics is understood, the next goal is the mastery of the skills needed to pass each level. The bird is not itself but the user, as the user masters his/her skills, the bird progresses through the levels.

The previously mentioned elements are in many ways required for any game with significant development time. There is almost no excuse nowadays for a poorly designed user experience. Angry Birds takes it a step further and questions the default setting for games of the same genre. These involve in aiming, adjusting power and shooting targets in a 2D environment. While other games do not give you the possibility to observe the whole scenario as a chance for you to perform better, Angry Birds offer the possibility to survey both scenario and shooting outcomes. This helps to fuel user skill development and understand of the game’s dynamics. There are notions of “material intelligence” principle here, but it is molten into the user interface itself.

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1 Comment (+add yours?)

  1. Doug Sharp
    Apr 04, 2011 @ 00:54:00

    This was very interesting! I love Angry Birds, so it is really cool to see how it works behinds the scenes.

    Reply

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