Zombies, RUN!


Hearing this NPR story piqued my interest in how game mechanics are being added to everything from advertising to education.  Zombies, RUN! is a new app that attempts to “gamify” the jogging experience.  It does this through adding objectives and a narrated story (turning a pleasant jog in The Arb into a terrifying run through a zombie-filled wasteland).

Although we haven’t had the lectures on it yet, I believe this is a good example of “gamification” or the very least “pointification.”  I haven’t formed my own opinion yet on whether or not gamification is good or bad, but at the very least I’m sure an app like this will motivate more people to get out and run.


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