Social Media and Sports

Social media is becoming an integral part of the way Americans watch sports.  During the final moments of this year’s Super Bowl, fans sent over 4,000 messages per second on Twitter.  Countless professional players maintain Twitter accounts in which they provide additional comments and opinions.  Fans constantly visit players’ pages and can interact with professional journalists, teams, or the leagues themselves.

The National Basketball Association is introducing a social video game on Facebook this week.  They are hoping that training digital basketball players will intrigue people.  The game, called NBA Legend, will allow Facebook users to create an avatar, join an NBA team, and follow a simulated career.  Different then traditional basketball games, players will not control the dribbling or shooting, but will build up attributes like speed and skill in order to compete.

The NBA has been trying to turn its social media connections on sites like Twitter and Facebook into new revenue sources.  This game is being released during the league’s All-Star week, which has been a time for the league to experiment with new forms of media and technology.  NBA also sees the new game as a way of keeping fans engaged in basketball even when no games are being played.

http://bits.blogs.nytimes.com/2011/02/14/for-nba-fans-a-way-to-play-along-on-facebook/?scp=5&sq=video%20games&st=cse

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